Banking with purpose
Leaders in financial inclusion
For more than two decades, Banco Pichincha has maintained its position as the leader in promoting financial inclusion through the reinforcing of microfinance in Ecuador. It was the first entity in the country to receive consumer protection certification through “The Smart Campaign”. As one of its management pillars, the bank maintains a policy of accompanying the customer throughout the entire process and advising them about new credit based on ability to pay in order to sustainably promote their economic development.
Commitment to female empowerment
In 2019, Banco Pichincha became the first financial institution in Peru and the first Latin American private bank to issue a social bond. BID Invest, the Banco Interamericano de Desarrollo (BID) Group’s private-sector institution, structured and subscribed this subordinated bond to the entity for 13 million dollars after 10 years. This bond aims to strengthen the empowerment of women in the microfinance segment, finance working capital and improve micro and small business properties.
Together with the migrant community
Banco Pichincha found Spain to be its natural area for expansion thanks to a large migrant settlement. In 2010, it became the first Latin American entity with a banking license in Europe. During this time, it has met the financial needs of its primarily Latino customers with products that have supported their development, integration, improved quality of life and relationship with their countries of origin.
References in education financing
A country’s progress depends on education. That is why Banco Pichincha is a reference in Colombia for financing higher education. Throughout the years, it has boosted easily accessible lines of credit that adapt to the educational needs of thousands of Colombians who have been able to achieve their objectives of becoming professionals, advancing their careers and growing professionally.
Innovative digital banking model
In September 2018, Pichincha Group presented Pibank. The launch of this brand in Spain is part of the transformation process to adapt to the changes demanded by the digital revolution in the countries in which it operates. This innovative business model features five branch offices without cash, paper or traditional banking operations. Service is tailored towards a type of customer that has transferred practically all of their operations to mobile or online banking but who still need personal advising.