Banco Pichincha began a transformation process to consolidate itself as a banking group with an international presence
During the second half of 2018, Banco Pichincha C.A. took on the challenge of consolidating a business model with an international perspective. As a result, it began a transformation process aimed at internalizing and meeting the challenges of the regional market as well as those of a digital, interactive and streamlined society with new needs.
On May 31, Banco Pichincha C.A. introduced a revamped image to establish a single brand at the regional level which includes the subsidiaries in Ecuador, Colombia, Peru, Spain, Panama and Miami. This change reaffirmed its commitment to promote innovative bank products and services for different profiles, communities and companies, while always addressing the new realities and responsibly contributing to their development.
Each country maintains a business strategy without deviating from the fundamental principle of inclusion.
Although each bank in the group maintains its own business strategy based on the customer segments it serves in the markets in which it operates, they all maintain Banco Pichincha C.A. values without deviating from the fundamental principle of inclusion. In this way, they contribute to development and promote gender equality and diversity of opinion based on honest and transparent rules to offer appropriate solutions for their customers.
With more than 100 years of experience, Banco Pichincha will always be responsive to the changes demanded by a more competitive global environment which create value for its different target audiences. This change reaffirmed its commitment to serve the current and future generations and its contribution to an experience geared towards further boosting Ibero-America.
In the six countries, the Pichincha Group has total assets of USD 17 billion as of June 2019.
It has 360 branch offices and directly employs nearly 10.000 employees.